The fashion industry in Singapore is growing fast as more and more businesses open shop, but so many options can often leave consumers confused over what to use and what to steer clear of when it comes to skincare. The solution to this problem can be described as follows: beauty bloggers. The role of beauty influencers is to use a cosmetic product on themselves first and review it in a detailed manner, along with its pros and cons.
But not all beauty bloggers are genuine. Even out of those who are genuine, their reviews might not suit your needs. This leaves you with a list of over 1000 beauty bloggers to choose from, which is a time taking and somewhat tedious process. Thus, to save you time, we have shortlisted 12 of the bloggers we consider the best beauty influencer in Singapore with the hopes that you find the right choice for yourself in this list.
Influencer |
Frequency Ratings |
Quality Ratings |
Total Score |
Ivia Nat |
8 |
9.5 |
8.7/10 |
Christabel |
9.5 |
8 |
8.7/10 |
Sophia |
8.5 |
8.5 |
8.5/10 |
Roanna T |
7.5 |
8.5 |
8/10 |
Miyaki Ng |
8 |
8 |
8/10 |
Faith |
8 |
9 |
8.5/10 |
Mongchin Yeoh |
8.5 |
9 |
8.7/10 |
Mag |
9 |
8.5 |
8.7/10 |
Jamie Tan |
7 |
8 |
7.5/10 |
Leanne Ho |
8.5 |
8 |
8.2/10 |
Celine Chiam |
9 |
8.5 |
8.7/10 |
Clara Song |
8.5 |
8 |
8.2/10 |
Ivia Nat – @ivianathui
Score: 8.7/10
Ivia Nat is a Singapore beauty influencer who believes that real beauty comes from within and from without, only later. She has reviewed several skin care products, from exotic and subscription boxes to local products. She is a great supporter of native Singaporean brands and uses several local products daily.
Ivia is also a foodie, and while reviewing skincare products, sneaks some food reviews into her videos as well. She believes in the positivity of the mind and body and encourages her followers to find this balance in their lives as well. A positive attitude, a healthy diet, and good care result in glowing skin.
Christabel – @bellywellyjelly
Score: 8.7/10
Christabel Chua is a Singaporean beauty influencer on Instagram. She reviews skincare and beauty products and has been doing this for quite some time now. She is young and pretty, as well as an active social motivator. Her reviews are considered authentic and reliable, and she is one of the best in this business.
Besides doing skin care reviews, she travels around the world and explores several cultures and ethnicities, as well as their fashion priorities. She tries on clothes from all the different cultures that she comes across and gives detailed reviews about them.
Sophia – @makeup_blogette
Score: 8.5/10
Skincare routines are as hard to make as they are to follow, let alone doing so when you have no idea which products you should use and which ones you shouldn’t. Sophia has tried to solve this problem on her skincare blog as well as her Instagram page, where she has posted several skincare routines based on skin tone and type.
Besides this, she has also reviewed various skincare products individually. She recommends products for people having different skin tones and types so that none of her audience feels left out. She will soon try out a new feature on her blog, which is the no-frill makeup review.
Roanna T – @paradeoflove
Score: 8/10
If you follow fashion news and beauty bloggers, then you are most probably already aware of Roanna T. She is one of the most successful Singapore beauty influencers and has gained over 19k followers on Instagram.
She has been reviewing makeup and skincare products for a long time now and has become experienced in her field. She reviews usually luxury brand skincare products and does so honestly. Her reviews can be very helpful when it comes to buying premium products every once in a while and you are not sure which one you should invest in. Roanna keeps obsess-posting from time to time about her favorite makeup brands, which include Tom Ford, Burberry, etc.
Miyake Ng – @mmiya.ke
Score: 8.5/10
Miyake started her career as an employee of the renowned blogging company ‘My Fat Pocket’, but after having some problems and disagreements with her employers, she resigned and started her solo career as a skincare blogger.
Miyake has reviewed several products in her career and has enough experience to recommend products based on the weather conditions of Singapore to her followers, who claim these recommendations to be accurate. She gives her judgment on several skincare products and brands regularly, which include both luxury and local brands. The authenticity and honesty of her reviews hold up in every instance.
Faith – @faithyvanitytable
Score: 8.7/10
Faith is a beauty influencer on Instagram who focuses more on makeup strategies, products, and tips. She has reviewed several makeup products and brands and has been doing so for a long time.
Faith is someone who has adult acne problems and thus chooses her makeup products with extensive care. If you have acne, too, then you can rely on Faith to pick out the absolute best makeup brand for you. Her reviews are short and to the point, and she also posts tutorials with new makeup techniques, tips, and tricks.
Mongchin Yeoh – @mongabong
Score: 8.7/10
Mongchin Yeoh is a beauty influencer on Instagram who reviews products from expensive brands. She posts fashion updates from all around the world, including Singapore. All of her reviews are honest and insightful. She believes that the best cure for damaged skin is natural products and homemade remedies.
Mag – @makeupstash
Score: 8.7/10
On our list of best beauty influencers in Singapore, Mag is perhaps the newest candidate to have entered the profession and has gained a lot of followers very quickly. Her reviews are claimed to be spot-on and motivating as well. She sometimes talks about social issues and once mentioned that men should participate in skincare too and that society does not look at any male beauty influencer with a lot of respect.
Jamie Tan – @jamietyj
Score: 7.5/10
Jamie Tan is a beauty influencer in Singapore who has been reviewing beauty products since 2013. She has over 45k followers on Instagram and is quite popular among regular beauty content watchers.
Jamie also has a YouTube channel where she posts skincare tips for the whole body rather than just facial care. She is one of the most popular beauty influencers on YouTube, and she has won many national as well as international accolades, including ‘Influence Asia – Top Beauty Influencer.’ She is also a part of beauty influencer programs for many famous brands, both local and international. Her reviews cover premium as well as local brands.
Leanne Ho – @loveforskincare
Score: 8.2/10
Finding an anti-aging product for your skin without damaging it can be the hardest job for anyone, but it would be solved if you follow Leanne Ho, who is one of the leading beauty influencers in Singapore.
She is 47 years old and, to this day, does not look a day over 28. This is because of her secret skincare routine, which she follows strictly. This routine is secret only for those who have not read Leanne’s blogs, where she talks about it in detail.
Celine Chiam – @chiamhuiy
Score: 8.7/10
Celine is a beauty influencer as well as a social activist. Her blogs are related to skincare, food, and travel as well. She also talks about diseases specific to women, such as breast cancer, and how one should tackle them.
She has a YouTube channel on which she posts videos about skincare tips for women recovering from any illness, social topics such as issues women of color face, lack of male beauty influencers in the profession, mental illness, etc. She is one of the best beauty influencers on YouTube, as is claimed in the comments section of her videos.
Clara Song – @dblchin
Score: 8.2/10
Clara Song is a popular beauty influencer, as she does a part-time job of being the mom of two kids. Yes, she is a mother of two and still writes blogs about makeup and skincare products. She has come across as an inspiration for single moms in Singapore, and her reviews are relevant to them. She is also a part of a beauty influencer program for several brands due to her popularity.
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